Lenses
Same footage, a specialist’s eye
A lens re-examines a finished analysis through one specialized rubric — software demo, film / cinematography, debate / panel, presentation coach, structured observation, sports, classroom and more. Run several, compare them side by side, export the comparison as one PDF.
$0.50 in trial credit · no card to try
Software demo
- 0:04
- Loading screen — the product is off-screen for the first four seconds.
- 0:33
- Pricing cards shown but never interacted with; no cursor, no state change.
- 2:28
- Units-billed comparison is the strongest UI moment; hold it longer.
Presentation coach
- 0:00
- Opens on a problem statement, not on the speaker — strong for a cold audience.
- 0:49
- Concept introduced without a signpost; add “here’s the shift” before the diagram.
- 2:38
- Clear close: one job, one amount, one sign-off.
Compare lenses lays runs side by side · Download PDF saves the comparison as one document
The rubrics
One video, the viewpoints that matter to your work
Software demo
Screens, states, cursor and flow — does the product get shown, and is the story of the demo clear?
Film / cinematography
Shots, movement, light, cuts — the visual grammar rather than the message.
Presentation coach
Opening, signposting, delivery and close — the talk as a talk.
Debate / panel
Turns, claims, interruptions and who carried each exchange.
Structured observation
An observational record: entities, locations, an event timeline and a quote log with timestamps.
Sports · Classroom
Play-by-play and coaching reads; lesson structure, engagement and clarity.
Lens names as they appear in the app; each lens re-processes the video and shows its estimate first.
Compare
Side by side, then one PDF
Run the software-demo lens and the presentation-coach lens on the same launch video and you get two different lists of moments. Compare lenses puts them next to each other; Download PDF turns the comparison into one document for the client or the team.
Steers other tools
Lenses shape Find in video and Auto-draft
A lens is also a viewpoint for Find in video and for Auto-draft in Editorial feedback, so the moments you find and the notes you draft follow the same rubric.
Questions people ask
Straight answers
What is a lens?
A specialized point of view applied to a video you have already analyzed — for example a software-demo lens or a film lens — instead of the general report. Use one when the standard report is too general for what you are studying.
How do I run a lens?
Open a report, pick a suggested lens or browse all; the Configure step shows the cost, then it runs as a new lens on that video, billed like a re-analysis. Completed lenses appear in a Lenses section below the main analysis, one card per lens and depth.
Can I compare lenses?
Yes. Once you have run more than one, Compare lenses lays them side by side and Download PDF saves the comparison as one document.
Who are lenses for?
Agencies, post teams, trainers and analysts who need a domain rubric — a demo reviewed as a demo, a lecture reviewed as teaching, a match reviewed as sport.
Review the video the way your work reviews it
New accounts start with $0.50 in trial credit — no card to try. Not affiliated with YouTube or Google.
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