Why is my retention dropping?
A falling retention graph is a map, not a verdict. The shape tells you where viewers leave; the footage at those timestamps tells you why.
Read the shape of the curve
A cliff in the first seconds is a hook or relevance problem. A steady slide is pacing. A drop at a specific point is usually a tangent, an ad-style pivot, or an unmet promise at that moment.
Match drops to the footage
Take the timestamps where retention falls and watch exactly what happens there. Nine times out of ten the cause is obvious once you look at the moment rather than the number.
Let analysis point to the moment
Contentine Analyze scores the hook and pacing against the timeline and flags the low-energy moments, so you can go straight to the sections that are leaking viewers.
Stop guessing. Contentine Analyze watches the actual footage — hook, pacing, thumbnail, SEO, transcript — and tells you exactly what to fix.
Score your video's hook free →Frequently asked
What's a normal retention curve?
A sharp initial dip that then flattens is normal; the goal is a shallow, steady curve after the first 30 seconds.
Does a mid-video drop hurt reach?
Yes — average view duration feeds recommendation, so mid-video sags cost you.
How do I fix a slow section?
Cut it, tighten it, or add a pattern interrupt; the fix depends on why viewers leave there.
Can I compare two videos' retention causes?
Yes — analyzing both and comparing the hook and pacing scores shows what changed.